DRIVENOPS POWER TALK

Two work besties with over a decade in the trenches of Marketing and Sales Operations. Listen to these RevOps professionals nerding out over all the people, processes, and technologies that make up the engine of a thriving go-to-market function.

In this episode, Jazmine and Rebecca explore the strategies that they like to leverage with adding tools to a tech stack. From evaluating the latest platforms to integrating new tools, this episode is a must-listen for anyone looking to enhance their operational capabilities. Discover how to identify the right tools that align with your business goals, ensure adoption across teams, and avoid mistakes that can disrupt your workflows. Jazmine and Rebecca share their expert insights and practical tips to help you make informed decisions and optimize your tech stack. Don't miss this deep dive into the world of RevOps tools!

In this episode of Power Talk, hosts Jazmine Moore and Rebecca Heyse discuss the transition from being a marketing operations practitioner to becoming a strategic partner within your organization. Sharing insights and strategies on how to leverage tools like Marketo and Salesforce to align more closely with business goals and enhance the overall marketing and sales processes.

In this episode, we talk about a topic that's top of mind for many, AI. Join us in exploring the variety of uses of AI in marketing operations, from enhancing reporting and data analytics to troubleshooting and automation. We share real-world examples and discuss the pros and cons of integrating AI into your day-to-day processes. Whether you're curious about AI's impact on the job market or looking for innovative ways to optimize your workflows, this episode is a must-listen for anyone in GTM operations.

In our inaugural episode, hosts Jazmine Moore and Rebecca Heyse dive into the role of documentation in within marketing operations. Discover why thorough documentation is the backbone of any successful Go-To-Market strategy, and learn practical tips to streamline your documentation processes . Whether you're struggling with onboarding new team members, maintaining consistency, or simply looking to enhance your operational workflows, this episode is loaded with tips and best practices to help you master the art of documentation.

In this episode, we discuss the world of reporting within Marketing Operations. From CRMs to Marketing Automation Platforms, we explore the strategies that ensure data accuracy and elevate campaign performance. Join us as we talk best practices for reliable reports and making data-driven decisions that drive growth. This episode is packed with tips to help you master reporting.

In this episode, we kick off our tech review series with a deep dive into Marketo, one of the leading tools in the marketing operations space. Join us as we explore the hits and misses of this powerful platform, discussing its scalability, usability, and data & analytics capabilities. We will provide an overall rating for Marketo, helping you decide if it’s the right fit for your tech stack. You don't want to miss this one!

In this episode, we dive into prioritizing an overwhelming workload within marketing operations. With endless to-do lists and constant demands, figuring out what to tackle first can be daunting. Listen as we share practical strategies for deciding between urgent fire drills and less critical tasks, aligning projects with company OKRs, and managing stakeholder expectations. Learn the importance of transparent communication and the use of project management tools like Asana. Tune in for insightful tips on staying organized and focused in the fast-paced world of marketing ops!